首页 > 新闻 > 正文

比特币

‘Pay to suffer’: German fitness race Hyrox taps China’s appetite for fitness and social connection_我的网站

裸婚时代

A |

Hyrox Photo: VCGFrom fewer than 1,700 participants at its first Beijing event to around 12,000 in a recent Shenzhen event, Hyrox is rapidly becoming one of China's newest fitness crazes.
Over the weekend, participants from across China packed the Shenzhen World Exhibition and Convention Center for the German fitness race, according to HYRESULT, a platform that tracks Hyrox race results. The event was one of the Chinese stops of the 2026-27 Hyrox season.
Originating in Hamburg, Germany, in 2017, Hyrox was designed as a fitness competition for gym-goers. It combines eight 1-kilometer runs with eight functional workout stations, including sled pushes, indoor rowing, burpees, farmer's carries and wall balls.
Pronounced "high‑rocks", the brand has never formally disclosed where its name originates. Yet it is widely understood to be a portmanteau blending "hybrid" and "rockstar", a nod to the mix of endurance and raw strength demanded by its race format.
Hyrox has experienced remarkable growth in Europe and the US, with some events attracting over 50,000 athletes and 35,000 spectators. After entering the Chinese market in 2024, the sport has expanded rapidly, with more than 500 affiliated gyms now operating in the Chinese mainland, according to the Xinhua News Agency.
This rapid growth reflects Hyrox's appeal as something more than a workout. By combining standardized physical challenges with competition, measurable results and group training, the sport has turned fitness into a social experience for a growing number of young Chinese professionals.
A fitness enthusiast surnamed Zhang who competed in the Shenzhen race for the first time is one of them.
Before the event, he trained about five times a week, with sessions including sled pushes, indoor rowing and running. He also maintained a daily 5-kilometer running routine.
He entered the "open" category and finished in about 2 hours. For him, however, the result was only part of the experience.
"It is not only about seeing what I have achieved through fitness," he told the Global Times. "Seeing so many disciplined people training and competing together gives you a sense of belonging."
That sense of community is becoming a defining feature of Hyrox in China, where a growing number of young people in major cities are swapping the couch for the gym.
Guo Xin, a sports commentator in Beijing, told the Global Times, "In the past, many people went to the gym to lift weights or run, but their goals could be relatively vague. Hyrox gives them a clear challenge: finish the race and improve their time."
For people who may find it difficult to make new friends after entering the workforce, training together also offers a natural way to build new social circles.
That structure is particularly appealing to young people who want exercise to be both purposeful and social, Guo said.
Many participants train in groups, sharing workout plans, encouraging one another and meeting outside the gym.
According to Xinhua, Shanghai-based IT professional Zhang Lin, 27, said she initially signed up simply to join the fun. What kept her returning was her training group, where people from different professions trained together, talked about races and had meals on weekends.
The sport has also found a natural home on Chinese social media.
Training check-ins, race-day crowds, finish-line celebrations and photographs of exhausted competitors are easily turned into shareable content. The popular phrase "pay to suffer" has become something of a rallying cry among Hyrox participants, capturing the willingness of young people to spend money to put themselves through an intense physical challenge.
"The atmosphere of the competition, the ritual of crossing the finish line and hitting the gong, and training check-ins are all easy to share on social media," Guo said. "The process of working hard and then seeing the result is itself very infectious."
For many participants, the appeal is not necessarily about winning.
The global ranking system gives amateur athletes a way to see how their performances compare with others around the world, while still allowing them to focus on personal improvement.
The rapid expansion of Hyrox has also attracted attention from China's sports industry. But Wang Dazhao, a sports commentator, cautioned that even though Hyrox has successfully tapped into young people's demand for fitness and social connection, it is ultimately a commercial sports business.
Its long-term development in China remains to be seen, he said.
There are also safety considerations as the sport attracts newcomers. Although Hyrox promotes itself as a competition "for everybody," the races involve sustained high-intensity exercise and can place considerable demand on the cardiovascular system and muscles.
Pacing is key to competing in Hyrox. For recreational athletes who do not exercise regularly, pushing too hard from the start in pursuit of a fast time can carry significant risks. Elite athletes chasing records also face heightened risks as they push their physical limits.
Guo advised beginners to build a basic fitness foundation before chasing race times, gradually improving their running ability, core strength and lower-body strength.
Participants should also pay attention to warm-ups and recovery, particularly around the knees and lower back, and familiarize themselves with the proper form for exercises such as sled pushes and wall balls.
。

B | 　　讯 8月11日，重庆市政府新闻办举行“开局起步十五五·建设现代化新重庆”——《重庆市“十五五”现代服务业发展规划（2026—2030年）》解读专场新闻发布会。

C | 　　重庆市商务委党组成员、副主任李巡府在会上表示，2026年是“十五五”开局之年。重庆紧扣培育建设国际消费中心城市主线，全力推动消费扩容提质。

D | 今年上半年，全市社会消费品零售总额达到8491.38亿元，同比增长2.3%，社零规模居全国城市前列。下一步，将从五个方面抓好消费扩容提质工作。

E | 　　优化消费空间布局。将实施商圈转型升级行动，提质建设解放碑、观音桥等具有世界影响力的知名商圈，推动观音桥商圈争创全国示范步行街，加快中環万象城等重点载体建设，提质打造国际消费集聚区，提升城市商圈发展能级，持续做靓“两江四岸”夜间经济带，新培育一批“渝悦消费”新场景，着力构建层次分明、特色鲜明、功能互补的国际消费空间版图，让城市消费既有“国际范”又有“烟火气”。　　集聚优质消费资源。将大力发展首发经济，持续引进国际品牌和国货精品，让重庆消费者在家门口就能“买全球”，尽享全球潮流好物与国货匠心精品。引进国际知名餐饮和国内八大菜系名店，丰富国际美食名城内涵。

F | 培育“渝见美品”“巴味渝珍”等本土品牌，推进“渝伴礼”必购必带品牌培育，有效提升重庆消费供给力。　　创新融合消费业态。将推进商文旅体展农融合发展，持续开展“跟着赛事去旅行”“跟着演出去旅行”等主题活动。实施“AI+”赋能消费行动，推出一批虚拟导购、智能购物等数字场景，推动网络零售持续增长。鼓励“银发+旅游”“宠物+社交”等跨界融合，大力发展情绪消费、悦己消费等新业态。　　提升入境消费便利。将推广口岸团体旅游签证便利化，打造入境消费友好型商圈，完善重点场所多语种标识，大力发展离境退税商店，提升入境支付便利化水平，让境外游客“来得了、花得畅、买得值”。　　营造舒心消费环境。

G | 将持续优化商圈交通组织和停车配套，推进步行友好型城市建设。鼓励商业外摆和特色市集设置，探索无人机配送等便利化服务。对接国际一流标准，健全消费服务标准和规范，打造“放心消费、安心消费、舒心消费”的良好生态。　　“我们将锚定国际消费中心城市培育建设目标，持续深耕消费扩容提质、场景创新、服务升级，以高品质消费供给赋能城市高质量发展，不断满足人民群众对美好生活的向往。